Business professionals from CEOs down to marketing interns have, as a rule, too much to do and too little time in which to do it. Because of this, one of the most critical aspects of a company’s marketing success, search engine optimization (SEO), often got swept under the rug. Years ago, SEO consisted of little more than manually adding your website’s URL to a search engine directory. Today, it has become a massive wheel with a multitude of cogs to keep it moving. Here in this article, we will be discussing the Most Important Parts of SEO for Ranking #1 on Google.

Rather than looking at SEO as being too unwieldy to handle efficiently and thinking that your company will be just fine because you do. After all, have a website and a social media page, you should look at SEO as the bazooka in your cap-gun marketing arsenal. When done right, SEO can – quite literally – put your company’s online presence at the fingertips of millions of consumers. On the flip side, lack of SEO entirely can leave your internet marketing efforts in the rapidly disappearing dust of your competitors. With that in mind, here are components that are key to today’s SEO to enhance your overall marketing strategies:

Step #1: Content

Content continues to be one of the de facto standards by which SEO pros acquire links to help increase rankings to help create streams of traffic to a website. The content could end up being the bane for a website if SEO is not executed properly on the website.

Sometimes whole Content is not treated as equal. There are spammy content and non-spammy authoritative content. In general, if you manually write your content, you’re clearly.

You don’t have to pay attention to weird things like reading levels, sentence complexity, or other things to create content that ranks well in search engines. But, and this is a big but: ‘just create good content’ is a lie.

Step #2: Backlinks

When one website links to another Backlinks are created, also called “inbound links” or “incoming links”.The link to an external website is called a backlink.

Along with content, backlinks are one of the most important parts of SEO for ranking on google. This lets you know how significant they are in terms of getting optimal visibility for your online presence. Search engines are becoming more particular about where your backlinks come from, meaning you should strive to acquire links from valuable, reputable, and authoritative sources.

Step #3: Social Media

Like it or not, your company needs a strong social media presence. Many consumers today are using social media to form a large percentage of their buying decisions. That’s done by asking friends, acquaintances, and peers, or by feeling out a company’s presence, activity, and consumer engagement on various social networks. It is not enough just to have a page on a social network. You also have to have an active presence with high levels of engagement with your audience and within your social media community. One needs to have a knowledge of social media marketing so as to dive deep into it. There are a lot of useful social media marketing ideas which if implemented could result in the defined success and improved ROI.

Step #4: Keywords

Keywords have long been an important part of search engine optimization, and they will remain so in the future. Keyword research has evolved, however, to incorporate natural language and conversational queries that use more specific and relevant keywords and phrases. The importance of long-tail and geo-targeted keywords cannot be mentioned enough, because the more precise your chosen keywords are, the better able a search engine is to deliver your online content to users who are specifically looking for it.

Step #5: Mobile-First Design

Google has already stated that it delivers mobile-friendly results to users before standard results. If that isn’t enough to convince you to make sure your content is optimized for mobile viewing and usage, the sheer number of people using mobile devices should cinch it. Users want immediately accessible data at their fingertips, and with so many people now searching, surfing, and shopping while they are on the go, the mobile-first design should be a given rather than a suggestion. It’s also one of the most important parts of SEO for ranking on google.

Mobile devices now dominate a significant portion of online space. To be effective marketers, you need to make sure that your content is ready for these users and engaging. Optimize content and become successful in SEO.

Step #6: Page Load Speed

This is another important factor in the website ranking like mobile-first design. On-the-go users will generally give a web page less than three seconds to load before they click away. If users have to wait for your content, then the matter is that they won’t (wait, that is).

A free tool has been provided by Google to check out the page load speed, that Test to help you analyze your website load speed. To make your website faster by identifying the improvement space the test has been made.

Step #7: Meta Tags 

Meta tags still play a vital role in SEO. You will see how a keyword is reflected in the title when you type any keyword into a Search Engine. Google’s Algorithm looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page.  

A variety of other SEO components are added/modified in order to improve the overall user exeprience.

In addition to optimizing these Parts of SEO for ranking on google, analyze your competitors. See what they are doing in terms of on-page optimization, off-page optimization (competitive link analysis) and social media. While you may be doing a lot of the same things, it’s important to think outside the box. Which will ultimately help to get a leg up over the competition.