Today artificial intelligence, data marketing, and voice search engine optimization are ambitious concepts bordering on the ridiculous. These innovative digital marketing trends are among the top priorities for most business owners in 2020.
And why wouldn’t they be? As all businesses want to catch the rapid pace as such these marketing trends are a must-follow for them… As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
Digital marketing being the near future or becoming a future concept is due to many of its advantages which are the core reason as to why it would be a thing to follow and a future concept.
Digital marketing being a cost-effective tool is a major reason for its popularity and growth. It’s too much cost-effective as here each element can be controlled and the ad is shown to a selected targeted audience. Unlike traditional marketing, it involves less wastage of resources and delivers the message to the audience at a very nominal price. Cost-cutting is a major challenge for the organizations as it is indirect profit and as such cost-cutting is most focused. The main technique which is the most cost-effective is SEO.
a) SEO –
Seo refers to search engine optimization or optimization of content as per search engines in order to increase its readability by the search engines and better placement of content on search engines. This is totally a free source of driving traffic to the website as if a website ranks good on search engine then a bunch of customer goes directly leading to organic sales.
Blogs are also a major source of marketing in today’s era as various companies use this technique quality organic traffic to the website using blogs. They write blogs on various trending, popular, and knowledge giving topics in order to provide information to the customer as such driving a lot of organic traffic. Blog even today is a major source of client generation for many companies.
c) Backlink Building
Backlinks refer to linking one own website with other websites in order to show search engines that a particular website is trustworthy and with good companies backlinks, google provides them good priority in search results as such also leading to organic traffic to the Website.
2) Returns –
Digital marketing is known for providing good returns . There are many reasons as why its providing good returns and majorly being the targeted audience. Here the audience is much filtered and money is spent only on those selected group which is essential for that particular business. Some of the popular examples are.
a) Demographic Search –
Here we can target audience size based on their demographics according to a particular area whether it be a country, state, or a particular city.
b) Age group –
Filters can be applied as per their age group. Suppose if a business requires only a teenage audience then they can target audiences from 13-19 years of age.
c) Interests –
The audience can also be targeted based on their various interests as what are their likes and dislikes. As per likes, a selected audience is targeted.
3) Environment Friendly –
Digital marketing is not just cost-effective but also environment friendly. If we compare it with our traditional marketing where posters and pamphlets are distributed which leads to wastage of paper as such deforestation of trees. Due to its environment-friendly nature it is a much popular and preferred source.
4) Artificial Intelligence –
Artifical Intelligence or Machine brain makes the work or advertising through digital marketing even more easy and useful. It helps in getting various data, statistics based on various search results and helps in modification of the search results. AI is undoubtedly the future of learning and also helping in various other ways.
Hence we can conclude that Digital marketing is straightway a winner in all aspects from being cost-effective to being providing quality results. This is the future of marketing as many new technologies are evolving and making it better day by day as such will make it a clear winner.