What’s The Future of Digital Marketing?

The Call of the Present and Future World With 560 Million active internet users, India is second after China in terms of internet usage. The increased use of mobile phones, computers, and laptops is leading to a wider base. It eventually changed the face of digital marketing channels in both strength and volume. Social media has become a tool of information and is making out its own way of making the future of Digital Marketing. Searches in terms of information and purchase have transformed India into a huge market.

Today artificial intelligence, data marketing, and voice search engine optimization are ambitious concepts bordering on the ridiculous. These innovative digital marketing trends are among the top priorities for most business owners in 2020.

And why wouldn’t they be? As all businesses want to catch the rapid pace as such these marketing trends are a must-follow for them… As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

Digital marketing being the near future or becoming a future concept is due to many of its advantages which are the core reason as to why it would be a thing to follow and a future concept.

1)Cost-Effective

Digital marketing being a cost-effective tool is a major reason for its popularity and growth. It’s too much cost-effective as here each element can be controlled and the ad is shown to a selected targeted audience. Unlike traditional marketing, it involves less wastage of resources and delivers the message to the audience at a very nominal price. Cost-cutting is a major challenge for the organizations as it is indirect profit and as such cost-cutting is most focused. The main technique which is the most cost-effective is SEO.

a) SEO –

Seo refers to search engine optimization or optimization of content as per search engines in order to increase its readability by the search engines and better placement of content on search engines. This is totally a free source of driving traffic to the website as if a website ranks good on search engine then a bunch of customer goes directly leading to organic sales.

b) Blogs

Blogs are also a major source of marketing in today’s era as various companies use this technique quality organic traffic to the website using blogs. They write blogs on various trending, popular, and knowledge giving topics in order to provide information to the customer as such driving a lot of organic traffic. Blog even today is a major source of client generation for many companies.

c) Backlink Building

Backlinks refer to linking one own website with other websites in order to show search engines that a particular website is trustworthy and with good companies backlinks, google provides them good priority in search results as such also leading to organic traffic to the Website.

2) Returns –

Digital marketing is known for providing good returns . There are many reasons as why its providing good returns and majorly being the targeted audience. Here the audience is much filtered and money is spent only on those selected group which is essential for that particular business. Some of the popular examples are.

a) Demographic Search –

Here we can target audience size based on their demographics according to a particular area whether it be a country, state, or a particular city.

b) Age group –

Filters can be applied as per their age group. Suppose if a business requires only a teenage audience then they can target audiences from 13-19 years of age.

c) Interests –

The audience can also be targeted based on their various interests as what are their likes and dislikes. As per likes, a selected audience is targeted.

3) Environment Friendly –

Digital marketing is not just cost-effective but also environment friendly. If we compare it with our traditional marketing where posters and pamphlets are distributed which leads to wastage of paper as such deforestation of trees. Due to its environment-friendly nature it is a much popular and preferred source.

4) Artificial Intelligence –

Artifical Intelligence or Machine brain makes the work or advertising through digital marketing even more easy and useful. It helps in getting various data, statistics based on various search results and helps in modification of the search results. AI is undoubtedly the future of learning and also helping in various other ways.

Artificial Intelligence in Digital Marketing

Conclusion –

Hence we can conclude that Digital marketing is straightway a winner in all aspects from being cost-effective to being providing quality results. This is the future of marketing as many new technologies are evolving and making it better day by day as such will make it a clear winner.

billionstrategies May 5, 2020 0 Comments

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The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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3 SEO Keyword Research Strategies for Service-based Businesses

How to Get Found When People Are Looking for Your Offerings??
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!

But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.
One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.
Here are 3 SEO keyword research strategies to help service-based businesses get started:

Strategy #1:- Dive deep into your business

You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what customers are looking for. Head to your Google Analytics account and look at stats like:

• What keywords people are using to land on your site
• What pages they’re leaving/staying on
•Their geographic location Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience. It’s one of the most important aspects in finding up the SEO keyword research strategies.

Strategy #2:- See what the competitor is doing

Whether it’s a company that’s been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape. See who comes up when you Google what your customers are looking for. Find out who else is selling your services in a specific location. Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren’t targeting.

Strategy #3:- Focus on long-tail keywords

The more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also research and utilize long-tail keywords – those keywords that are ultra-specific to whatever you are selling. While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted, thereby holding up a high-value position in the SEO keyword research strategies.

Maybe you’re a tax accountant who specializes in returns for people who own a second home in another country. Or a home stager who mostly works in three-bedroom ranchers on the east side of the city. Whatever your niche is, let the (local) world know! First keyword research, then an SEO strategy SEO is a necessity for any service-based business – whether your company is all online or has a storefront location.

Do your research to develop a solid keyword strategy that will help you dominate the local search rankings. You don’t have to do this alone! Why not hire an expert in professional search engine optimization? They’ll do your keyword research and SEO strategy the right way so you can focus on building your business in other ways.

What SEO research did you do for your business? Share your experiences in the comments!

billionstrategies November 20, 2018 18 Comments