10 Ways of Attracting Clients Through Kindness

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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billionstrategies September 8, 2019 3 Comments

How to Optimize Your Website for Local Search

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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5 Ways On How To Take Control Of Your Content Marketing

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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3 SEO Keyword Research Strategies for Service-based Businesses

How to Get Found When People Are Looking for Your Offerings??
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!

But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.
One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.
Here are 3 SEO keyword research strategies to help service-based businesses get started:

SEO-Keyword-research-Strategies

Strategy #1:- Dive deep into your business

You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what customers are looking for. Head to your Google Analytics account and look at stats like:

• What keywords people are using to land on your site
• What pages they’re leaving/staying on
•Their geographic location Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience. It’s one of the most important aspects in finding up the SEO keyword research strategies.

Strategy #2:- See what the competitor is doing

Whether it’s a company that’s been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape. See who comes up when you Google what your customers are looking for. Find out who else is selling your services in a specific location. Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren’t targeting.

Strategy #3:- Focus on long-tail keywords

The more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also research and utilize long-tail keywords – those keywords that are ultra-specific to whatever you are selling. While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted, thereby holding up a high-value position in the SEO keyword research strategies.

Maybe you’re a tax accountant who specializes in returns for people who own a second home in another country. Or a home stager who mostly works in three-bedroom ranchers on the east side of the city. Whatever your niche is, let the (local) world know! First keyword research, then an SEO strategy SEO is a necessity for any service-based business – whether your company is all online or has a storefront location.

Do your research to develop a solid keyword strategy that will help you dominate the local search rankings. You don’t have to do this alone! Why not hire an expert in professional search engine optimization? They’ll do your keyword research and SEO strategy the right way so you can focus on building your business in other ways.

What SEO research did you do for your business? Share your experiences in the comments!

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billionstrategies November 20, 2018 18 Comments

The 7 Most Important Parts of SEO for Ranking #1 on Google

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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billionstrategies November 16, 2018 1 Comment

The Simple iframe Hack

How To Fetch & Render (Almost) Any Site

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billionstrategies November 16, 2018 12 Comments

Good Music for Good SEO

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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billionstrategies November 16, 2018 0 Comments

How can you Steal Competitors Traffic through Content Gap Analysis.

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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billionstrategies November 16, 2018 2 Comments

AdWords History Timeline Published

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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billionstrategies November 16, 2018 0 Comments

How To Analyse Your Ideas To Find Killer Content

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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billionstrategies November 16, 2018 0 Comments